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India's 1st AI Full Stack Marketer Programme
PGDM-Executive in Full Stack Marketing & AI
Strategy, content, search, analytics and agentic AI, learned as one connected stack and proven through 10 real projects.
- Duration
- 15 months
- Format
- Hybrid
- Per week
- 8 to 10 hrs
- Program fee
- ₹2,49,999
- AICTE-approved PGDM
- MIT alumni status
Certifications from 
Mentors from 
What changed in marketing
Same job title. A very different job.
Companies have rewritten what a marketer does. Here's a typical job description, edited for 2026.
66%
of leaders won't hire someone without AI skills
Microsoft × LinkedIn, 202471%
would pick an AI-skilled candidate over a more experienced one
Microsoft × LinkedIn, 2024Marketing role · job description
Digital Marketing Executive Growth Marketing Manager
What you'll do
Run Facebook and Google ad campaignsOwn the funnel, from first touch to revenuePost and manage our social media pagesGet the brand cited in ChatGPT and Gemini answersSend weekly reports on reach and clicksProve ROI with attribution and MMM in GA4, SQL and Power BIDo basic keyword research for SEOAutomate campaigns and reporting with AI agents and MCP- Present growth plans to leadership every quarter
Skills: Meta Ads, Google Ads strategy, data, AI and every channel
RemovedAdded
Illustrative, based on typical marketing job listings.
So we built the program for it
A 15-month PGDM-Executive that teaches strategy, content, search, data and AI as one system. So you can do the new job, not the old one.
150+hours of guided, live learning
13subjects across two semesters and a capstone
10real projects, judged by an industry jury
5global certifications, plus the PGDM
What people ask us
Six kinds of marketers apply. Each comes with one big worry.
Find the one that sounds like you, and see how the program answers it.
PMPerformance marketers2 to 5 years in “Will AI replace me?” AI now runs the bidding. You'll learn to own the whole funnel, from strategy to revenue. Semester I RGRecent graduates0 to 2 years in “Everyone wants experience.” You'll graduate with 10 shipped projects and a jury-judged capstone to show for it. 10 portfolio projects SEOSEO specialists3 to 7 years in “Is SEO still a career?” Yes, and it's bigger. Learn GEO and AEO to get brands cited in AI answers. Project 05: GEO & AEO CLContent leads3 to 6 years in “I want to build with AI, not just write.” You'll build agents and automations that research, create and publish campaigns. Capstone MMMarketing managers7+ years in “How do I move up to lead?” Learn the strategy, data and ROI skills leadership expects from a head of marketing. Subjects 06, 11 and 12 FFoundersRunning their own brand “Is this a real qualification?” Yes. An AICTE-approved PGDM-Executive from MIT SDE, plus 5 global certifications. Your credential
Something else on your mind?
Student results
Built by learners. Measured in results.
Work shipped by Digital Maven learners using the same AI-first methods this program teaches.
AI automation
Paid 4× for one build
A 20-day client job, done in 2 hours with an AI workflow. The client paid four times the usual fee.
AI product ad
34% price premium
An ad made with Google Flow that now commands a 34% premium over market rates.
AI brand song
The founder replied
An original AI song made for a brand got a direct reply from its founder.
Tap any result to bring it forward
Who it's for
Wherever you are, here's what changes.
Open to freshers and senior marketers alike.
0-3years
Starting outStand out early by making AI your edge
- A 10-project portfolio that closes the “experience” gap
- Hands-on with Meta, Google Ads, GA4 and Semrush
- 5 certifications on your CV
You graduate AI-Capable
3-8years
GrowingMove from one channel to leading AI-driven campaigns
- Own the full funnel, not one channel
- Prove ROI with attribution and MMM
- Automate reporting and ad ops with MCP
You graduate AI-Capable to AI-Proficient
8+years
LeadingManage AI teams and drive full-stack transformation
- AI economics and ROI frameworks for decisions
- Multi-agent systems for complex problems
- Launch an AI agency, venture or practice
You graduate AI-Proficient
Format
Keep your job. Change your trajectory.
15 months12 months live, then a 3-month capstone
8-10 hrsa week, built around a full-time job
HybridLive online plus workshops in Bangalore
24×7AI learning companion, backed by mentors
Campus immersion · Optional
Step onto campus. Learn in the room, not just on the call.
An optional in-person immersion with faculty, mentors and your cohort. Join it if you want the campus experience; skip it and you still complete the full program.
- Workshops and case sessions in person
- Network with your cohort and industry mentors
- Completely optional, never required to graduate
Campus immersion Optional
- Who
- You + your cohort
- Format
- In person
- Destinations
- Announced soon
MIT SDE × Digital MavenPGDM · AI
Curriculum
15 months. 3 phases. 13 subjects.
Every subject has AI built in. Here's what you'll be able to do at each milestone.
Semester IMonths 1 to 6
By month 6: take a stranger to a paying customer across every channel.
Semester IIMonths 7 to 12
By month 12: prove which rupee made money and predict what works next.
CapstoneMonths 13 to 15
By month 15: ship your own AI product to a jury.
01
Foundation in Marketing & Digital Marketing
You'll learnFrameworks, niche strategy, consumer behaviour, disruptive and guerrilla marketing
With AINiche discovery, positioning and SWOT with Claude, ChatGPT and Gemini
02
Content Marketing, Engagement & Website Creation
You'll learnContent strategy, viral hooks, a 365-day calendar, WordPress sites
With AIBrand assets, image and video generation, AI-built websites
03
Market Research, Analytics & SEO Mastery
You'll learnResearch methods, empathy maps, keyword research, technical and local SEO
With AISearch Console, SERP and competitor data analysed live via MCP
04
Search Engine Marketing
You'll learnSearch, display, shopping and YouTube campaigns, GA and Tag Manager
With AIGEO and AEO, so the brand ranks inside AI answers
05
Social Media & Email Marketing
You'll learnMeta, LinkedIn and X ads, influencers, personal branding, email automation
With AIMCP workflows for Google Ads, Analytics and connected platforms
06
Business Strategy
You'll learnGrowth models, competitive advantage, brand and customer strategy
With AIClaude as a strategy co-pilot for scenarios and brand decks
Semester I complete · month 6You can take a stranger to a paying customer. Semester II starts.
07
Data Collection & Management
You'll learnMarketing data sources, SQL, cleaning data, building pipelines
With AIAutomated pipelines with AI inside Excel, SQL and databases
08
Exploratory & Descriptive Analytics
You'll learnKPIs, cross-platform analysis, dashboards, segmentation
With AIMeta and analytics MCPs to pull and join campaign data
09
Predictive Analytics in Marketing
You'll learnMachine learning basics, campaign optimisation, predictive models
With AIDecode Meta's Andromeda algorithm and apply ML to targeting
10
Visualization & Storytelling
You'll learnDashboards in Excel and Power BI, presenting insights
With AIPower BI with AI agents that narrate the numbers
11
ROI, Attribution & Marketing Mix Modeling
You'll learnAttribution models, MMM, measuring campaign ROI
With AIAI-driven attribution, MMM and ROI evaluation
12
Project Management for Digital Marketing
You'll learnPlanning, workflow design, Agile, execution and reporting
With AIMulti-agent systems and automations, shipped with vibe coding
Semester II complete · month 12You can prove which rupee made money. The capstone starts.
13
Agentic AI, Vibe Coding & AI Automation for Marketing
You'll buildAI agents with Claude and MCP, multi-agent workflows, chatbots, voice agents, agentic lead-gen and CRM
OutcomeYour own AI-powered marketing product, presented to industry experts
Case studies
Learn from brands that actually won. Then rebuild their playbooks.
The Rameshwaram CafeQueues
as a marketing channel
Product-led virality. Open kitchens and late-night crowds turned every visit into shareable content.
₹2,955 Cr
valuation when HUL acquired 90.5%
Trust-led positioning. Ingredient-first labels and education-heavy content built a brand worth buying.
750+
credit score just to get in
Exclusivity as a growth engine. A members-only gate turned financial discipline into status.
ApplePremium pricing
NetflixA/B testing at scaleAmazonDistribution strategy
Red BullExperiential marketing
StarbucksProduct-line expansion
Warby ParkerAffordable luxury
Old SpiceBrand revival
BMWDigital excellence+15 more case studiesIndian and global brands, each with a playbook you rebuild.
Portfolio
10 projects. Not assignments.
Each one becomes a portfolio piece you can show in an interview or to a client.
AI Niche & Positioning Engine
Niche discovery, SWOT and consumer analysis to lock a winning position.
365-Day AI Content System
A full brand kit, creatives and a year-long content calendar.
AI Video & Creative Studio
Scroll-stopping image and video, plus your own fine-tuned models.
AI Website + Monetization
A live site engineered to convert and earn.
GEO & AEO Search Play
Rank inside ChatGPT, Claude and Gemini answers.
MCP Ad Ops
Run Google Ads, Analytics and Meta through MCP workflows.
Marketing Data Pipeline
AI wired into Excel, SQL and databases.
Predictive Campaign Models
ML and Meta's Andromeda to predict, target and optimise.
Narrated BI Dashboards
Power BI connected to AI agents that explain the numbers.
Multi-Agent Automation System
Agents and workflows, shipped fast with vibe coding.
Capstone & jury showcase
Present your AI-powered marketing product to a panel of industry experts.
Why this program
Not another digital marketing course.
A short course teaches you tools. This PGDM teaches you to run the whole system, and makes you prove it.
A typical digital marketing course
Fundamentals, SEO, SEM, social and email
- Tools taught one at a time
- No GEO or AI search
- AI as a single module, if at all
- Traffic reports, no attribution
- Assignments, no portfolio
- A private certificate
This program
PGDM-Executive in Full Stack Marketing & AI
The full stack, with AI in every subject
- Strategy, channels, data and AI as one stack13 connected subjects
- GEO and AEOA dedicated project on AI search
- Agentic AI, MCP and automationBuild multi-agent systems with Claude, n8n and Make
- Attribution, MMM and predictive analyticsTie every rupee to revenue
- 10 real projects and a jury capstoneA portfolio you can show anyone
- AICTE-approved PGDM + 5 certificationsWith MIT alumni status
Your credential
An AICTE-approved PGDM-Executive from MIT School of Distance Education.
Plus 5 global certifications
One program. Six credentials on your CV.
PGDM-ExecutiveMIT School of Distance Education · specimen
AICTE approved
+ MITAlumni status with the MIT Group of Institutions, Pune
Faculty
The people building it.
Academic leadership from MIT SDE, industry leadership from Digital Maven, and mentors who do the job every day.
Dr. Suhrud Neurgaonkar
Director, MIT SDEWith 150+ hours of guided learning, 30+ advanced tools and hands-on projects, the program transforms professionals into full-stack marketers.
Srinivas Prabhu
Founder & CEO, Digital MavenMarketing success hinges not just on creativity, but on data-driven, AI-powered strategies.
Prof. Bhagyashree Pande
Head of Academics & Dean, International Relations, MIT SDEStrategic planning, brand building, digital execution, analytics and project management, all in one integrated program.
Industry mentors
Working marketers and founders from Flipkart, Amazon, Uber and Deloitte, not career teachers. You meet them in live sessions and project reviews.
Fees & financing
Total program fee₹2,49,999
Includes the PGDM-Executive, 5 global certifications, Bangalore workshops and the jury capstone.
Put another way
Compared with a full-time MBA
Full-time MBATop B-school fees, plus 2 years off work₹20L+
This PGDM-ExecutiveKeep your job and your salary₹2.5L
The final fee, taxes and payment schedule are confirmed in your offer letter.
EMI calculator
EMI from 6 to 24 months through Fibe, Propelld, GrayQuest. Or an education loan from any bank.
₹21,116/ month
12 easy months.Less than a month's rent in Bangalore.
Pays for itselfwith a raise of ₹21,116 a month.
Scholarships
For meritorious students, assessed on your counselling call. Could lower your EMI further.
Meritbased
Education loan
Your MIT SDE offer letter lets you apply with any bank once your admission is confirmed.
Anybank
MIT SDE and Digital Maven act only as facilitators between applicants and financing partners. EMIs are indicative (interest treated as an annual reducing-balance rate); the lender confirms the exact EMI, processing fee and eligibility. MBA and everyday comparisons are approximate.
Ways to pay
Pay upfront, in EMIs or with a loan. Whatever suits your cash flow.
Pay in full
₹2,49,999
One payment, nothing more to track. Ask about merit scholarships first.
0% interest EMI
6 or 9 months
Through Fibe, Propelld, GrayQuest. Processing fee from ₹0.
Low-interest EMI
12 to 24 months
From 2% a year. A smaller monthly amount, spread over up to two years.
Education loan
From any bank
On admission, MIT SDE issues an offer letter. Use it to apply for an education loan with the bank of your choice.
Compare EMI partners
Interest per year, processing fee (PF) and any EMI paid upfront. Best value = lowest total cost.
Compare all partners, tenure by tenure
| Tenure | Fibe | Propelld | GrayQuest | EMI at best value |
|---|---|---|---|---|
| 6 months | 0% interest PF ₹299 | 0% interest PF ₹499 + GST | 0% interest PF Nil | ₹41,667/ month via GrayQuest |
| 9 months | 0% interest PF 1.75% | 0% interest PF ₹999 + GST | 1.5% p.a. PF Nil | ₹27,778/ month via Propelld |
| 12 months | 2% p.a. PF 1.5% | 3% p.a. PF 2% + GST | 2.5% p.a. PF Nil | ₹21,116/ month via GrayQuest |
| 15 months | 4% p.a. PF 1.75% | 4.5% p.a. PF 2% + GST | 5.5% p.a. PF Nil | ₹17,284/ month via GrayQuest |
| 18 months | 4.3% p.a. PF 1.75% · 1 EMI upfront | 6.5% p.a. PF 2% + GST | 7.5% p.a. PF Nil | ₹14,366/ month via Fibe |
| 21 months | 5.2% p.a. PF 1.75% · 1 EMI upfront | Not offered | Not offered | ₹12,480/ month via Fibe |
| 24 months | 5.8% p.a. PF 1.75% · 1 EMI upfront | 7.6% p.a. PF 2% + GST | 9.5% p.a. PF Nil | ₹11,058/ month via Fibe |
Indicative terms from our financing partners on a fee of ₹2,49,999. EMIs assume an annual reducing-balance rate; the lender confirms the exact EMI, processing fee and eligibility. MIT SDE and Digital Maven only facilitate the application.
Admission
Apply in under 10 minutes.
No entrance exam. We look for intent and fit.
1
Apply online
Share your background and goals.
2
Counselling call
Talk through fit, financing and scholarships.
3
Receive your offer
With your final fee after any scholarship.
4
Block your seat
Pay upfront, by EMI or with a loan.
5
Begin
Onboarding and your first live session.
FAQ
Questions, answered.
Still unsure? Talk to admissions. It's a conversation, not a sales pitch.
Is this a real PGDM or a certificate course?
It's a PGDM-Executive awarded by MIT School of Distance Education, approved by AICTE, Govt. of India, with MIT alumni status. Digital Maven is the industry partner that co-designed and delivers the AI-first curriculum.
Can I do this alongside a full-time job?
Yes. It takes 8 to 10 hours a week over 15 months, with live online sessions and workshops in Bangalore. The last three months are the capstone.
I'm a fresher. Can I apply?
Yes. The program is open to freshers and experienced marketers alike. Freshers gain the most from the 10 portfolio projects, which close the “experience” gap.
Do I need coding or AI experience?
No. Automation and agents are taught with no-code tools and AI-assisted vibe coding, from the basics. A 24×7 AI learning companion helps when you're stuck.
Are EMI and education loans available?
Yes. 0% interest EMI for 6 or 9 months, and low-interest EMI up to 24 months, through Fibe, Propelld and GrayQuest. For an education loan, MIT SDE issues an offer letter once your admission is confirmed, and you can apply with any bank. Scholarships are available for meritorious students.
Is the campus immersion compulsory?
No. The campus immersion is optional. You complete the full program and earn the PGDM-Executive whether or not you attend. Your counsellor will share dates, destinations and fees.
Do I need to attend the Bangalore workshops?
Workshops are scheduled in advance so you can plan. Your counsellor will share the calendar and attendance requirements for your cohort.
How is this different from a short digital marketing course?
Short courses teach individual tools. This program teaches how strategy, channels, data and AI connect, and makes you prove it with 10 projects, a jury-judged capstone and a recognised PGDM.
Founding cohort · Limited seats
Ready to own every channel?
Go from specialist to full-stack marketing leader, from executor to strategist, from AI-curious to AI-commanding.